Capterra 
135 reviews
4.3/5 average rating
Verified Reviewer
Verified Reviewer
"We use Pardot as a marketing automation platform including email management, automated nurtures, lead scoring, engagement tracking, etc."
5 years ago
Alabhya P.
"Great to up your inbound marketing game through strong prospect tracking and seamless sync with Salesforce CRM. It's easy to get started with the basics of what Pardot offers but there are more powerful features which can be harder to understand and use."
5 years ago
Charu M.
"A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more."
6 years ago
Verified Reviewer
"Pardot helps us stay on top of automating as much marketing as we can. The main things that keep us from doing that are the design needs - it's always easier just to do things in the HTML - and figuring out campaign tracking for non-email analytics."
6 years ago
JOHN M.
"Overall its been a good experience (if you / your client doesnt mind the cost of using it). If choosing to use Pardot, ALL Salesforce CRM licences need to upgraded to the highest cost level (Enterprise), even if its only small teams / individual groups that require the Pardot element. This seems a bit unfair."
6 years ago
Alex A.
"I did not have a overall good experience with Pardot. I've used HubSpot, Pardot, and Marketing Cloud and I would have to say that HubSpot is a better choice."
6 years ago
Gabrielle S.
"I liked that it was an all-in-one tool and building workflows was very easy."
6 years ago
Verified Reviewer
"Great tool that speaks very well with Salesforce and an essential tool in our marketing department. Easy to set up and use. Many customization options and high quality."
6 years ago
Vincent D.
"The product is functionally rich, and geared for teams that want to create a mass marketing process based on a solid platform. But functionally rich also means there are some things that are not THAT intuitive, some options are hard to find, and some UI/UX should be re-thought. But overall, the product does the job and it does it well."
6 years ago
MaryJane C.
"Pardots UI is clean and updated, making it easy to use. At first glance, the simplified interface makes it seem like the product is limited, but once you become proficient with automation rules, dynamic lists, and completion actions you'll find that its very configurable and can suit a variety of processes and workflows. It's just a different mindset from a..." Read more
7 years ago
Steve K.
"Pardot is very configurable and extensible, allowing for unique ways to capture customer interactions. We actually use Pardot as a tool to aid user research. Using various channels (i.e. HelpCrunch), we guide users to our capture form. After they submit their info, they are added to an email lists that we use to solicit feedback on our product. This is a ver..." Read more
7 years ago
Verified Reviewer
"I really did enjoy using Pardot overall, and I would recommend it as a top-notch automation tool. The learning curve can be steep. I recommend attending one of their 3 day foundations training courses to help jump start your experience."
7 years ago
Nik F.
"Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentati..." Read more
7 years ago
Verified Reviewer
"Besides the functionality of using Pardot on the sales team, I know the marketing team and exec team loved the dashboards. The marketing team was also able to capture many prospect details from the easy to create beautiful, customizeable content where most of our leads came from. It's definitely an added bonus to help create the pipeline and sort it effectiv..." Read more
7 years ago
Verified Reviewer
"Overall, I am really happy we went with Pardot it has been a great marketing tool and allowed our company to create content and reach an audience we could not have even come close to without it."
7 years ago
Christopher J.
"Pardot has fit our needs especially in working with Salesforce. However, if I had an option I would use a different tool (such as Hubspot). It feels like a dated product that needs some updates to the user experience. Keep in mind it is VERY powerful (a ton of features) but finding them is irritating. For example, you have email templates and email draft..." Read more
7 years ago
Geoff B.
"I think Pardot gets you 2/3rds of the way their with Marketing automation and you have to augment with other tools to get the rest of the way. If you use SalesForce connected to Pardot then you really have to do all of your reporting in SalesForce or it gets really confusing trying to sync the two together."
7 years ago
Verified Reviewer
"Easy to setup and basic integration with Salesforce. It is good for it's price point. Pardot is very easy to use for the most basic purposes such as sending out emails and generating lists using metadata from both your Pardot and Salesforce database. Tracking peoples journeys along your website is also a plus."
8 years ago
Neil I.
"Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel. Pardot provides email templates upon sign-up that are easily customizable for spec..." Read more
9 years ago
Cody F.
"From its Exact Target roots, the email marketing capabilities are what I like the best about Pardot. I have full HTML control and can easily create my own templates, A/B test, use variable tags, view reports, and more. The use of Litmus email previews is awesome too. I've been using the new SF Lighting UI for a while now and I like it a lot better. The..." Read more
10 years ago
Billy C.
"Pardot lets us punch above our weight as a small marketing team. It was there when we were a marketing team of 1 and is able to grow with us as we become a marketing team of 14. Specifically, Pardot's B2B focus and different channel integration makes it very easy for us to synchronize marketing campaigns and orchestrate content and engagement across chan..." Read more
10 years ago
"Great tool - has more sophisticated features than less expensive tools, but is more complex to use. Easy to build and send emails, manage contacts, track lists/segmentation, and built automation. You can also setup scoring/grading to see your interest/lead interest."
5 years ago