Capterra 
135 reviews
4.3/5 average rating
Verified Reviewer
Verified Reviewer
"It's tendency to send emails in user inbox is very high."
3 years ago
Antony C.
"The engagement studio is the most helpful feature of the tool, organizing the flow of prospects according to their behavior on a website, landing page, etc."
3 years ago
Verified Reviewer
"Pardot did what we needed it to do and not much more. We were happy with the product. Pardot and Salesforce Sales Cloud work really well together and it seems like Salesforce is starting to invest more resources into the product which mean more added features like those in Marketing Cloud."
3 years ago
Alexandra E.
"Overall it's very worth it for the time and energy it saves. A great tool for any business marketing. A great tool for email marketing. Overall it works well and automation is smooth."
3 years ago
Chevy R.
"Great experience learning and using the tool, but I'd recommend having someone with a Pardot certification being a part of the team so they can help get the most out of the tool."
3 years ago
sue g.
"The fact that we can send mass emails to a specific group is very appealing."
3 years ago
Muhammad Daud S.
"Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses."
3 years ago
David B.
"Exceptional, but also it was a process to get where I wanted to get. It has an amazing lead scoring and grading aspect It is easy to deploy and set up. It has almost every possible feature needed for a marketing team"
3 years ago
Jhara M.
"On the whole, my experience with Pardot has been a pleasant one, and I'd suggest it to others. A fantastic tool for us, it has helped us create new leads, move prospects through the sales funnel in an automated method, and so on and so forth It's been fantastic for us, and I enjoy the creative aspect of automating processes. Make sure you know that it's not..." Read more
3 years ago
Tiju T.
"Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern look and feel. I am going to stay with Pardot for a long time. Truly recommend it!"
4 years ago
Erik V.
"Overall, Pardot has been a great tool for running segmentations, building lists, and crafting simple and sometimes complex drip programs for our prospective clients."
4 years ago
Letha D.
"The automation and contact management is of the best I've worked with. Not turn is unturned in regards to what you can do to optimize your communications and lead management especially if you're using Salesforce."
4 years ago
Todd S.
"Allowed us to efficiently market to individuals and companies that we already had in our system without using direct mail."
5 years ago
Verified Reviewer
"Overall i would give it a B+ meets all most all of our needs, there were some pleasant surprises, but nothing is perfect. We are very happy with the production is has create d for us."
5 years ago
Irina M.
"Pardot is a Salesforce Marketing extension, and I really liked to use both applications. There are different API connectors that can be used to integrate other software I use, like webinar software."
5 years ago
Verified Reviewer
"We are very happy with pardot and look forward to implementing more of the features pardot has to offer. We use pardot primarily for our email marketing, but also for inbound lead gen as well. I love how well pardot integrates into salesforce. That is key for our business. You can change anything at the field level using pardot based on activity etc, and seg..." Read more
5 years ago
Kate B.
"Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It's built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times."
5 years ago
Kristina A.
"Overall I really like Pardot because it syncs with Salesforce and allows us to automate tasks that help the sales team make timely follow ups specific to the actions a recipient takes. For example, if a recipient opens an email and downloads a specific guide we can automatically let the sales person know that person downloaded that specific guide and to foll..." Read more
5 years ago
Saurabh T.
"The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation."
5 years ago
Anna H.
"Pardot is by far my favorite Marketing Automation system I've used. They have great support articles, a large user community that you can utilize, and you can trust that the software will actually work."
6 years ago
Verified Reviewer
"the experience of using pardot was great. it's highly intuitive and powerful which makes the learning curve for less technical yet more visual users really short."
6 years ago
Dan L.
"I am Pardot certified and it has been an extremely helpful tool in my Marketing career. It can do very complex marketing tasks but is a great entry point."
6 years ago
Verified Reviewer
"Before, we were treating email like it was direct mail. Just send out a high enough quantity and you'll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather..." Read more
6 years ago
Verified Reviewer
"To put it simply, it integrates with Salesforce!"
6 years ago
"I like that you can automate a lot of my daily tasks when using this product! I like using the engagement studio."
3 years ago