G2 
379 reviews
4.6/5 average rating
Verified User in Computer Software
Diane M.
". — What do you like best about ActiveCampaign for Marketing?I don't like to spend a lot of time trying to figure out tech stuff. Creating and sending emails as well as building funnels is not difficult with AC. There is logical step by step flow to it all which leaves little room for error. Also, the reports are thorough and easy to understand a..." Read more
7 months ago
Verified User in Consulting
". — What do you like best about ActiveCampaign for Marketing?I like that it has a great UI, making it much easier to navigate than some competitors. I also like that compared to other tools, they are much more affordable. — What do you dislike about ActiveCampaign for Marketing?Their tool does not have everything that we need. For ex..." Read more
7 months ago
Andrea Z.
". — What do you like best about ActiveCampaign for Marketing?Marketing automations are the best on the market. I used also competitor SaaS but nothing beats Active Campaign — What do you dislike about ActiveCampaign for Marketing?I don't dislike nothing. Ok maybe the prices. But that's because I don't like to pay. But who like to pay..." Read more
7 months ago
Verified User in Health, Wellness and Fitness
". — What do you like best about ActiveCampaign for Marketing?Update 2024: Active campaign continues to be my email platform. I do notice that there are formatting glitches quite regularly (email editing shows certain formatting such as bold, colour, and font size, but these aren't reflected in the sent email, no matter what I do). I use Active..." Read more
7 months ago
Verified User in Veterinary
". — What do you like best about ActiveCampaign for Marketing?It is easy to use, with a lot of extra apps to implement. (fe: Google ads, FB lead ads, Mollie) I really like to use automations and landing pages. I had to use customer support last month because it seems I could not access all the info of my contacts and they were friendly, to the p..." Read more
7 months ago
Candy H.
". — What do you like best about ActiveCampaign for Marketing?I love that I can send out reminder emails to my clients without having me actually do them. I have them automatically sent out based on a timeline I set up in the CRM. The cutomer support is amaing. — What do you dislike about ActiveCampaign for Marketing?It's a bit confus..." Read more
7 months ago
Shannon B.
". — What do you like best about ActiveCampaign for Marketing?I love how easy ActiveCampaign is to use. I have used other platforms, and they were confusing and left me frustrated. ActiceCampaign allows me to send out emails quickly and easily. — What do you dislike about ActiveCampaign for Marketing?I can't think of anything I disl..." Read more
7 months ago
Tom B.
". — What do you like best about ActiveCampaign for Marketing?I love the fact ActiveCampaign continually updates its automation capabilities. You can do everything from abandoned cart journeys to email outreach campaigns with minimul fuss and effort. — What do you dislike about ActiveCampaign for Marketing?Some features we'd benefit f..." Read more
7 months ago
Cynthia B.
". — What do you like best about ActiveCampaign for Marketing?It enables me to communicate with my contacts in a way that makes sense. They are able to get the information that's most important to them. I love that using the forms on my website easily adds people to the right automation making my job easier. I'm able to make notes for contacts..." Read more
7 months ago
Gwenydd J.
". — What do you like best about ActiveCampaign for Marketing?My favorite feature of ActiveCampaign is the automations. We have been able to set up a complex sales funnel that helps us achieve a very high conversion rate of about 30%. I also find their customer support excellent. — What do you dislike about ActiveCampaign for Marketin..." Read more
7 months ago
Jennifer H.
". — What do you like best about ActiveCampaign for Marketing?I've been using ActiveCampaign for 9 years, and it serves all of my main business goals and needs. It integrates with my shopping cart and membership plugin perfectly. I'm able to use targeted email strategies and integrate my gmail communications with my clients. It is *almost* perfect..." Read more
7 months ago
Bryan S.
". — What do you like best about ActiveCampaign for Marketing?You can create very elaborate email funnels that let you reach out to different people depending on what they have done in the past. — What do you dislike about ActiveCampaign for Marketing?I wish more features were included in the basic subscription like being able to conn..." Read more
7 months ago
Angie M.
". — What do you like best about ActiveCampaign for Marketing?I love how strong ActiveCampaigns is in email automation and marketing - they are ahead of a lot of their competitors in this section of their application. — What do you dislike about ActiveCampaign for Marketing?Sadly, ActiveCampaigns still has a way to go in regards to th..." Read more
7 months ago
Alethea T.
". — What do you like best about ActiveCampaign for Marketing?I like how it is easy it is to build automations for email funnels, that you can have contacts on multiple lists and it's so easy to see where a contact is up to in an automation and what they have been doing. — What do you dislike about ActiveCampaign for Marketing?So far..." Read more
7 months ago
Leo M.
". — What do you like best about ActiveCampaign for Marketing?I love the fact that I can market my customers with ease and the tools are such a breeze! — What do you dislike about ActiveCampaign for Marketing?I think everything is great, I just have to learn the tools better! — What problems is ActiveCampaign for Marketin..." Read more
7 months ago
Verified User in Health, Wellness and Fitness
". — What do you like best about ActiveCampaign for Marketing?How it has simplified my marketing. I did not know that I even needed this platform, active campaign made thing run smoothly. — What do you dislike about ActiveCampaign for Marketing?Nothing as of yet. I have not come across any issues. — What problems is Activ..." Read more
7 months ago
Verified User in Professional Training & Coaching
". — What do you like best about ActiveCampaign for Marketing?The templates that they provide are so easy ti use anyone can build a marketing campaign. — What do you dislike about ActiveCampaign for Marketing?As per right now there is nothing i don't like. I am very happy with the service. — What problems is ActiveCampaig..." Read more
7 months ago
Katie P.
". — What do you like best about AB Tasty?AB Tasty is far more user friendly than any A/B testing and personalization tool has a right to be! I've found it very easy to get the hang of using it. The AB Tasty Learning platform is great and the help doc availability is comprehensive. AB Tasty also has super fast (and good!) customer service -- they..." Read more
7 months ago
Katie P.
". — What do you like best about AB Tasty?AB Tasty is far more user friendly than any A/B testing and personalization tool has a right to be! I've found it very easy to get the hang of using it. The AB Tasty Learning platform is great and the help doc availability is comprehensive. AB Tasty also has super fast (and good!) customer service -- they..." Read more
7 months ago
Verified User in Construction
". — What do you like best about ActiveCampaign for Marketing?Flexibility, ability to integrate with email campaigns with sales and deals — What do you dislike about ActiveCampaign for Marketing?Deccent reporting requires an upgrade. Reporting is a basic requirement of all digital platforms and should be included. — What..." Read more
7 months ago
Verified User in Health, Wellness and Fitness
". — What do you like best about ActiveCampaign for Marketing?Active Campaign makes managing my contacts and preparing them for multiple types of outreach, easy and straightforward. Their support team is fantastic at helping me learn how to best use the software for my needs. — What do you dislike about ActiveCampaign for Marketing?I..." Read more
7 months ago
Verified User in Chemicals
". — What do you like best about ActiveCampaign for Marketing?I liked the ease of use of Active Campaign and the possibility of interconnection with many other apps — What do you dislike about ActiveCampaign for Marketing?There are some small functions that could be easily implemented, especially in the reporting part — W..." Read more
7 months ago
Guillermo P.
". — What do you like best about ActiveCampaign for Marketing?It's automations and the way I can see all my marketing dashboards. Also all the integrations — What do you dislike about ActiveCampaign for Marketing?I haven't taken a look at the landing page builder yet, but sure will. — What problems is ActiveCampaign for M..." Read more
7 months ago
Olena Z.
". — What do you like best about ActiveCampaign for Marketing?I am using ActiveCampaign for personal use, so I do not have big asks. Everything I need is included into paid version: building landing pages, collecting emails, building different lists, sending automated emails, segmentation. Segmentation is my favorite feature. It allows you to send..." Read more
7 months ago
". — What do you like best about ActiveCampaign for Marketing?The amount of onboarding and training material, seminars and 1:2:1 support really stood out to me. I use Active Campaign every day to help me run my business and primarily use it as a CRM to track conversations with prospects and create reminders/tasks to follow up with leads. — ..." Read more
7 months ago