Capterra 
135 reviews
4.3/5 average rating
Verified Reviewer
Chevy R.
"Great experience learning and using the tool, but I'd recommend having someone with a Pardot certification being a part of the team so they can help get the most out of the tool."
3 years ago
sue g.
"The fact that we can send mass emails to a specific group is very appealing."
3 years ago
Muhammad Daud S.
"Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses."
3 years ago
David B.
"Exceptional, but also it was a process to get where I wanted to get. It has an amazing lead scoring and grading aspect It is easy to deploy and set up. It has almost every possible feature needed for a marketing team"
3 years ago
Jhara M.
"On the whole, my experience with Pardot has been a pleasant one, and I'd suggest it to others. A fantastic tool for us, it has helped us create new leads, move prospects through the sales funnel in an automated method, and so on and so forth It's been fantastic for us, and I enjoy the creative aspect of automating processes. Make sure you know that it's not..." Read more
3 years ago
Verified Reviewer
"Pardot and Salesforce work well together. It includes the ability to customize the look and feel of email, landing pages and sign up forms. Lead scoring is another powerful and helpful feature for huge sales insights."
3 years ago
Karan P.
"Robust B2B marketing platform; offers deep integrations with our website & CRM. Easy to implement to capture customer data through emails, campaigns, forms, etc. Can classify these leads based on the metrics and criteria we set - automates a lot of tasks the marketing team would have to perform. Deep integration with Salesforce Sales Cloud helps the sales t..." Read more
3 years ago
Verified Reviewer
"As a small non profit, being able to have a tool with a lot of automation enables us to be a lot more efficient in terms of marketing campaigns, news letter management, and integrated forms with our CRM and analytics. Our productivity would not be as high as an organization without Pardot as a tool."
3 years ago
Joshua J.
"The fact that it integrates natively with Salesforce is Pardot's best feature. The engagement studio automation product is great as well, making it really easy to create drip campaigns and other conditional flows."
3 years ago
Verified Reviewer
"The only reason we've stayed with Pardot this long is because of its connectivity with Salesforce. It helps to have visibility into a prospect's engagement from both platforms. It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms. Building and segmenting our audience lists."
3 years ago
Verified Reviewer
"Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller businesses that may just be starting out. If you are a larger company, I recommend either Marketo or Pardot."
3 years ago
Tiju T.
"Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern look and feel. I am going to stay with Pardot for a long time. Truly recommend it!"
3 years ago
Verified Reviewer
"As Pardot is designed to work with Salesforce, it is easy to run campaigns from and ensure that all of the appropriate lead information is captured. Email marketing campaigns are easy to set up and it is an important part of our marketing stack."
3 years ago
Erik V.
"Overall, Pardot has been a great tool for running segmentations, building lists, and crafting simple and sometimes complex drip programs for our prospective clients."
4 years ago
Jessica D.
"Overall, Pardot delivers on all the capabilities that we need and has more power than we are able to leverage. We appreciate it's deep integration with Salesforce and know that it has feature parity with most of the other major players out there."
4 years ago
Letha D.
"The automation and contact management is of the best I've worked with. Not turn is unturned in regards to what you can do to optimize your communications and lead management especially if you're using Salesforce."
4 years ago
Verified Reviewer
"Overall the easy of implementation and access are nice but Pardot did not work for us because we were just too big and had too many campaigns it was hard to handle everything in Pardot."
4 years ago
Todd S.
"Allowed us to efficiently market to individuals and companies that we already had in our system without using direct mail."
4 years ago
Brittany M.
"I have used quite a few email marketing platforms and I would rand this right in the middle. The data and Salesforce syncing are top of the line, but the email customization leaves a lot to be desired."
4 years ago
Verified Reviewer
"Overall i would give it a B+ meets all most all of our needs, there were some pleasant surprises, but nothing is perfect. We are very happy with the production is has create d for us."
4 years ago
Wanda M.
"My overall experience with Pardot by Salesforce was not great. I didn't like anything about this software. So it's hard to say what I liked most about this software."
4 years ago
Alexandra E.
"A multipurpose product has many uses which can work in different ways and solve different types of organizational problems depending on the type of department that executes it and the different purposes that each user gives it. It allows immediate integrations with the Salesforce group, thus giving an integration capacity that results in greater efficiency w..." Read more
4 years ago
Irina M.
"Pardot is a Salesforce Marketing extension, and I really liked to use both applications. There are different API connectors that can be used to integrate other software I use, like webinar software."
4 years ago
Kelly Michael S.
"We have enjoyed a centralized and more integration-friendly marketing automation platform. Pardot is the most integration-friendly marketing software to use with Salesforce's Sales Cloud. We are able to use custom objects in our segmentation."
4 years ago
"Overall, we didn't get the most use out of it mainly because its ease-of-use didn't turn out to be as advertised and sold. When you buy salesforce and pardot together, you're sold on the premise that it's 'one system', but at the end of the day they're still two separate systems that sync back and forth just like any other marketing automation tool. It just..." Read more
2 years ago