Capterra Verified Reviewer
jose luis t.
"La accesibilidad en el programa y software"
2 years ago
Verified Reviewer
"Overall, we didn't get the most use out of it mainly because its ease-of-use didn't turn out to be as advertised and sold. When you buy salesforce and pardot together, you're sold on the premise that it's 'one system', but at the end of the day they're still two separate systems that sync back and forth just like any other marketing automation tool. It just..." Read more
2 years ago
Verified Reviewer
"The only reason we've stayed with Pardot this long is because of its connectivity with Salesforce. It helps to have visibility into a prospect's engagement from both platforms. It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms. Building and segmenting our audience lists."
3 years ago
Verified Reviewer
"Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller businesses that may just be starting out. If you are a larger company, I recommend either Marketo or Pardot."
3 years ago
Verified Reviewer
"Overall the easy of implementation and access are nice but Pardot did not work for us because we were just too big and had too many campaigns it was hard to handle everything in Pardot."
4 years ago
Brittany M.
"I have used quite a few email marketing platforms and I would rand this right in the middle. The data and Salesforce syncing are top of the line, but the email customization leaves a lot to be desired."
4 years ago
Wanda M.
"My overall experience with Pardot by Salesforce was not great. I didn't like anything about this software. So it's hard to say what I liked most about this software."
4 years ago
Colleen P.
"I spent hundreds of hours in their knowledge base trying to figure out what I didn't know. I watched videos, did trailheads galore, paid for the top tier level of support only to be handed off to various Pardot support agents who were based out of other countries never getting any of my issues resolved or my questions answered. After getting one aspect of th..." Read more
5 years ago
Zhivko S.
"Mostly frustrating and disappointing. We've heard so much about Salesforce that we expect everything with that name to be absolutely the best. But that doesn't have to be the case and Pardot is a proof."
5 years ago
Verified Reviewer
"Wonderful tracking for leads and creation of drip campaigns. Any company who's expanding their lead generation efforts and looking to hasten the velocity of closing prospects will definitely find this useful, especially since it is connected to Salesforce."
5 years ago
Eric T.
"Dissatisfied. I have worked with other systems as a sales person but as an administrator it could certainly use some enhancing and development to make it better. Unfortunately being under the umbrella of Salesforce will set that back for a while. They are just satisfied it works and you can ultimately get the job done. Unfortunately, not caring about the..." Read more
5 years ago
Verified Reviewer
"It feels like Pardot isnt getting nearly the amount of attention from Salesforce as it should. I used it over the course of a year and noticed that it would take months to roll-out incredibly important features."
6 years ago
Verified Reviewer
"The integration with Salesforce is the best thing about Pardot. The ability to create dynamic lists and automatically sync through Salesforce to use custom fields, etc. is key for a targeted email strategy. The integration itself is very intuitive."
6 years ago
Michael N.
"It is nearly impossible to get help. They do however have group calls where you can bring you issue and they will try to solve it. You end up waiting for others to solve their problems too."
7 years ago
Lisa T.
"This can be a good tool to use for automation as you can import contacts and add them to lists and drips fairly easily. It's also good for integrating with custom forms and landing pages and you can create custom campaigns, links etc. High level, it really helps connect everything together from the first visit (including the pages they viewed) and every sub..." Read more
7 years ago
"Salesforce Marketing Cloud Account Engagement is a great platform for any company that wants to leverage an enterprise-grade marketing automation platform. While it may not be the best platform on the market, it can be learned and managed quickly by your existing team. You will not need a new employee to manage your marketing automation platform."
2 years ago