Capterra Laine K.
MD Masoom R.
"My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me."
6 years ago
Verified Reviewer
"We are solving a great business challenging which is a business that is scaling fast, sometimes its hard to keep up but this product makes challenges more easier."
6 years ago
Andy K.
"As our admin and a daily user, I have found that the tool is relatively easy to learn basic and intermediate functionality. However, as you get more advanced, the ability to find "official" Salesforce resources becomes more difficult. Thankfully, the community of users has proven to be really valuable and knowledgeable even with various updates. I think Pard..." Read more
6 years ago
Rick G.
"Overall this is such an easy product to learn that I can train a new user in all of 20 min!. The best thing about Pardot for me is ease of use. I've used it daily for both drip campaigns and for one-off follow-up emails. I love that I can create a new contact and send a follow up email in less than a minute and be on to my next phone call."
6 years ago
Alan O.
"Lead capture. Lead scoring. Email drip funnels. Email marketing. Connecting with Salesforce. The software is solid, reliable and the feature set covers all I have needed so far in my marketing and lead generation. I use it primarily for forms, lead capture, email newsletters, drip funnels and lead scoring. The close integration with Salesforce means the sal..." Read more
6 years ago
Jon W.
"Integration with Salesforce is a huge plus as it's reducing my usage of other apps. The ease of understanding where a customer has traveled on our site or has looked at in our emails is so valuable. The integration for our team to get tasks for hot leads gives us the speed to lead we need to close deals faster."
6 years ago
Robert B.
"If you are ready to take your email marketing to the next level, Pardot is the way to do it. Be prepared to learn and be a tad frustrated at first, but once you get it going it is totally worth it."
6 years ago
Leon C.
"My experience was for the most part positive. Pardot is powerful and reliable, I found it to be useful for the most part, they just need to revise the e-mail marketing tools and it will surely become a market standard."
6 years ago
Garrett G.
"I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise."
6 years ago
Verified Reviewer
"Great ability to score leads from email marketing campaigns and find the most qualified prospects to focus on. Pardot is great because as an Account Executive, every lead and contact I work with in CRM has a field called Pardot Score. Based on scoring criteria related to opening an email, clicking a link, etc, I can really find the most qualified leads to f..." Read more
7 years ago
Matt L.
"We've been using Pardot for years to manage emails and landing pages, but once we added Salesforce, we saw a dramatic increase in Pardot's usefulness. Having the ability to score prospects' interactions on the web and easily hand off warmed up leads has made a real impact."
8 years ago
Steven W.
"Pardot's just great overall, every tool has a grace period of learning and individualizing the use - you can't always read a KB article and have things humming, you have to hit the dirt face first a few times, show some humility, not break the law and find your fit with how you use it most effectively."
8 years ago
Abbey S.
"Pardot is reliable and easy to use, and has helped our organization objectively measure return on investment in marketing automation. I can say with certainty that last year 50% of the net new revenue opportunities we won were tied to marketing automation via Pardot. I only need support from Pardot's customer service team about once per year, but when I do,..." Read more
8 years ago
Danielle H.
"We started working with Pardot about two years ago when we first implemented Sales Force. it was a great solution for the types of B-to-B marketing emails we were hoping to start producing more of. We have still not fully unlocked the full potential of the platform, but the more we learn about the automation capabilities and integration with Sales Force the..." Read more
8 years ago
"Pardot is an excellent B2B software that integrates seamlessly with Salesforce. We use Pardot for countless client to send email blasts manually and automatically, send both one-one and list emails, and setup form handlers on websites that track immediately into Pardot and Salesforce. It is a valuable tool to have for marketing efforts, especially when usi..." Read more
5 years ago