Capterra Verified Reviewer
Dede S.
"Overall I've had a positive experience with Pardot and would recommend it to others. It has been a very powerful tool for us and has helped us grow our business, generate leads, move leads through the sales funnel in an automated way, etc. It's really been great for us and I love the challenge of designing and building automations. Just be aware that its not..." Read more
4 years ago
Verified Reviewer
"Great tool - has more sophisticated features than less expensive tools, but is more complex to use. Easy to build and send emails, manage contacts, track lists/segmentation, and built automation. You can also setup scoring/grading to see your interest/lead interest."
4 years ago
Kate B.
"Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It's built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times."
4 years ago
Verified Reviewer
"We use Pardot as a marketing automation platform including email management, automated nurtures, lead scoring, engagement tracking, etc."
4 years ago
Kristina A.
"Overall I really like Pardot because it syncs with Salesforce and allows us to automate tasks that help the sales team make timely follow ups specific to the actions a recipient takes. For example, if a recipient opens an email and downloads a specific guide we can automatically let the sales person know that person downloaded that specific guide and to foll..." Read more
4 years ago
Alabhya P.
"Great to up your inbound marketing game through strong prospect tracking and seamless sync with Salesforce CRM. It's easy to get started with the basics of what Pardot offers but there are more powerful features which can be harder to understand and use."
4 years ago
Saurabh T.
"The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation."
5 years ago
Charu M.
"A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more."
5 years ago
Anna H.
"Pardot is by far my favorite Marketing Automation system I've used. They have great support articles, a large user community that you can utilize, and you can trust that the software will actually work."
5 years ago
Verified Reviewer
"the experience of using pardot was great. it's highly intuitive and powerful which makes the learning curve for less technical yet more visual users really short."
5 years ago
Verified Reviewer
"Pardot helps us stay on top of automating as much marketing as we can. The main things that keep us from doing that are the design needs - it's always easier just to do things in the HTML - and figuring out campaign tracking for non-email analytics."
5 years ago
Dan L.
"I am Pardot certified and it has been an extremely helpful tool in my Marketing career. It can do very complex marketing tasks but is a great entry point."
5 years ago
JOHN M.
"Overall its been a good experience (if you / your client doesnt mind the cost of using it). If choosing to use Pardot, ALL Salesforce CRM licences need to upgraded to the highest cost level (Enterprise), even if its only small teams / individual groups that require the Pardot element. This seems a bit unfair."
5 years ago
Verified Reviewer
"Horrific. Would never migrate to this tool again and wouldn't recommend to anyone. Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same ve..." Read more
5 years ago
Verified Reviewer
"Before, we were treating email like it was direct mail. Just send out a high enough quantity and you'll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather..." Read more
5 years ago
Alex A.
"I did not have a overall good experience with Pardot. I've used HubSpot, Pardot, and Marketing Cloud and I would have to say that HubSpot is a better choice."
5 years ago
Colleen P.
"I spent hundreds of hours in their knowledge base trying to figure out what I didn't know. I watched videos, did trailheads galore, paid for the top tier level of support only to be handed off to various Pardot support agents who were based out of other countries never getting any of my issues resolved or my questions answered. After getting one aspect of th..." Read more
5 years ago
Gabrielle S.
"I liked that it was an all-in-one tool and building workflows was very easy."
5 years ago
Verified Reviewer
"To put it simply, it integrates with Salesforce!"
5 years ago
Zhivko S.
"Mostly frustrating and disappointing. We've heard so much about Salesforce that we expect everything with that name to be absolutely the best. But that doesn't have to be the case and Pardot is a proof."
5 years ago
Verified Reviewer
"Wonderful tracking for leads and creation of drip campaigns. Any company who's expanding their lead generation efforts and looking to hasten the velocity of closing prospects will definitely find this useful, especially since it is connected to Salesforce."
5 years ago
Verified Reviewer
"Great tool that speaks very well with Salesforce and an essential tool in our marketing department. Easy to set up and use. Many customization options and high quality."
5 years ago
Eric T.
"Dissatisfied. I have worked with other systems as a sales person but as an administrator it could certainly use some enhancing and development to make it better. Unfortunately being under the umbrella of Salesforce will set that back for a while. They are just satisfied it works and you can ultimately get the job done. Unfortunately, not caring about the..." Read more
5 years ago
Laine K.
"Pardot is an excellent B2B software that integrates seamlessly with Salesforce. We use Pardot for countless client to send email blasts manually and automatically, send both one-one and list emails, and setup form handlers on websites that track immediately into Pardot and Salesforce. It is a valuable tool to have for marketing efforts, especially when usi..." Read more
5 years ago
"We are very happy with pardot and look forward to implementing more of the features pardot has to offer. We use pardot primarily for our email marketing, but also for inbound lead gen as well. I love how well pardot integrates into salesforce. That is key for our business. You can change anything at the field level using pardot based on activity etc, and seg..." Read more
4 years ago