Capterra MD Masoom R.
Verified Reviewer
"We are solving a great business challenging which is a business that is scaling fast, sometimes its hard to keep up but this product makes challenges more easier."
6 years ago
Vincent D.
"The product is functionally rich, and geared for teams that want to create a mass marketing process based on a solid platform. But functionally rich also means there are some things that are not THAT intuitive, some options are hard to find, and some UI/UX should be re-thought. But overall, the product does the job and it does it well."
6 years ago
MaryJane C.
"Pardots UI is clean and updated, making it easy to use. At first glance, the simplified interface makes it seem like the product is limited, but once you become proficient with automation rules, dynamic lists, and completion actions you'll find that its very configurable and can suit a variety of processes and workflows. It's just a different mindset from a..." Read more
6 years ago
Andy K.
"As our admin and a daily user, I have found that the tool is relatively easy to learn basic and intermediate functionality. However, as you get more advanced, the ability to find "official" Salesforce resources becomes more difficult. Thankfully, the community of users has proven to be really valuable and knowledgeable even with various updates. I think Pard..." Read more
6 years ago
Verified Reviewer
"It feels like Pardot isnt getting nearly the amount of attention from Salesforce as it should. I used it over the course of a year and noticed that it would take months to roll-out incredibly important features."
6 years ago
Steve K.
"Pardot is very configurable and extensible, allowing for unique ways to capture customer interactions. We actually use Pardot as a tool to aid user research. Using various channels (i.e. HelpCrunch), we guide users to our capture form. After they submit their info, they are added to an email lists that we use to solicit feedback on our product. This is a ver..." Read more
6 years ago
Rick G.
"Overall this is such an easy product to learn that I can train a new user in all of 20 min!. The best thing about Pardot for me is ease of use. I've used it daily for both drip campaigns and for one-off follow-up emails. I love that I can create a new contact and send a follow up email in less than a minute and be on to my next phone call."
6 years ago
Alan O.
"Lead capture. Lead scoring. Email drip funnels. Email marketing. Connecting with Salesforce. The software is solid, reliable and the feature set covers all I have needed so far in my marketing and lead generation. I use it primarily for forms, lead capture, email newsletters, drip funnels and lead scoring. The close integration with Salesforce means the sal..." Read more
6 years ago
Jon W.
"Integration with Salesforce is a huge plus as it's reducing my usage of other apps. The ease of understanding where a customer has traveled on our site or has looked at in our emails is so valuable. The integration for our team to get tasks for hot leads gives us the speed to lead we need to close deals faster."
6 years ago
Verified Reviewer
"The integration with Salesforce is the best thing about Pardot. The ability to create dynamic lists and automatically sync through Salesforce to use custom fields, etc. is key for a targeted email strategy. The integration itself is very intuitive."
6 years ago
Verified Reviewer
"I really did enjoy using Pardot overall, and I would recommend it as a top-notch automation tool. The learning curve can be steep. I recommend attending one of their 3 day foundations training courses to help jump start your experience."
6 years ago
Nik F.
"Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentati..." Read more
6 years ago
Steven T.
"They offer little support. Their functionality and ease of use is challenging. You can find better CRM products for your marketing efforts, like Hubspot and Marketo."
6 years ago
Verified Reviewer
"Besides the functionality of using Pardot on the sales team, I know the marketing team and exec team loved the dashboards. The marketing team was also able to capture many prospect details from the easy to create beautiful, customizeable content where most of our leads came from. It's definitely an added bonus to help create the pipeline and sort it effectiv..." Read more
6 years ago
Robert B.
"If you are ready to take your email marketing to the next level, Pardot is the way to do it. Be prepared to learn and be a tad frustrated at first, but once you get it going it is totally worth it."
6 years ago
Verified Reviewer
"Overall, I am really happy we went with Pardot it has been a great marketing tool and allowed our company to create content and reach an audience we could not have even come close to without it."
6 years ago
Christopher J.
"Pardot has fit our needs especially in working with Salesforce. However, if I had an option I would use a different tool (such as Hubspot). It feels like a dated product that needs some updates to the user experience. Keep in mind it is VERY powerful (a ton of features) but finding them is irritating. For example, you have email templates and email draft..." Read more
6 years ago
Leon C.
"My experience was for the most part positive. Pardot is powerful and reliable, I found it to be useful for the most part, they just need to revise the e-mail marketing tools and it will surely become a market standard."
6 years ago
Geoff B.
"I think Pardot gets you 2/3rds of the way their with Marketing automation and you have to augment with other tools to get the rest of the way. If you use SalesForce connected to Pardot then you really have to do all of your reporting in SalesForce or it gets really confusing trying to sync the two together."
6 years ago
Garrett G.
"I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise."
6 years ago
Robert R.
"We were able to update designs for emails and landing pages (with limited selection) but deliverability suffered greatly."
6 years ago
Verified Reviewer
"Great ability to score leads from email marketing campaigns and find the most qualified prospects to focus on. Pardot is great because as an Account Executive, every lead and contact I work with in CRM has a field called Pardot Score. Based on scoring criteria related to opening an email, clicking a link, etc, I can really find the most qualified leads to f..." Read more
7 years ago
Verified Reviewer
"Easy to setup and basic integration with Salesforce. It is good for it's price point. Pardot is very easy to use for the most basic purposes such as sending out emails and generating lists using metadata from both your Pardot and Salesforce database. Tracking peoples journeys along your website is also a plus."
7 years ago
Sean M.
"The UI is fantastic and super intuitive. Feels good to use, which is important as we use this daily."
7 years ago
"My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me."
6 years ago