Tales from the High Seas

The Endorsal Blog

Tales from
the High Seas

Yaaaaaar, me hearties! Here be our musings on achieving customer success, the latest in social proof marketing and the solo founder's journey.

  Case Study

How Endorsal Helped David Martin Bring the Power of Testimonials to Multiple Businesses

Running multiple businesses is a challenge. This case study looks at how David Martin got over five hundred testimonials in a short time with Endorsal, significantly increasing the social proof for each business. Using Endorsal, David was able to automate the process and build trust with potential customers.

Michael Danson | September 01, 2020 — 6 min read


Happy first birthday, Endorsal! What a year it's been.

From an experiment in SaaS to a blossoming business via a new baby and a global pandemic, Endorsal's first year has certainly been interesting.

Dean Walton | August 14, 2020 — 9 min read

  Social Proof

FOMO: This Blog Post Will be Gone in 60 Seconds

The Fear of Missing Out (FOMO) is real and a key part of marketing. Some services use it for short-term gains, a marketing ploy to create urgency. FOMO can be used with integrity, leading to higher engagement. Used with testimonials, it ensures your social proof gets noticed.

Michael Danson | July 03, 2020 — 6 min read

  Case Study

How MerlinFX Used Endorsal to Impress Clients with Streamlined Testimonials

See how MerlinFX use Endorsal to enhance their social proof and offer their clients an even better service. So much so that when their clients saw it, they wanted the system for themselves. Understanding the importance of testimonials and the trust factor, MerlinFX use Endorsal to add value and help growth, describing it as "a seamless experience that just works".

Michael Danson | June 26, 2020 — 6 min read

  Social Proof

Your Website Should Be the Hub of Your Social Proof

Your website is the centre of your business message online. Many spend significant time and / or money on creating the right website for their business. Make it work harder and be more productive. Ensure that it is central to your social proof strategy. Endorsal saves you time with key integrations and automations.

Michael Danson | May 11, 2020 — 5 min read

  Tips & Tricks

How to Get More Google Reviews

Evidence shows us the benefit of endorsements, with Google reviews being a key player. Why do these external recommendations matter? How can you encourage more from your customers? Along with those answers, we discover how you can make Google reviews work harder for your business, using Endorsal's seamless integration.

Michael Danson | May 04, 2020 — 5 min read

  Tips & Tricks

How to Ask for Testimonials: Approaching Customers in the Right Way

Where do we get our testimonials from? Should we worry about asking directly? What is the right way to request feedback? These questions are answered, along with a sound reason why we should not be afraid to ask our customers for a favour, from one of the founding fathers of the US: Benjamin Franklin.

Michael Danson | April 09, 2020 — 7 min read

  Social Proof

The Power of Social Proof: Building Trust in the 21st Century

Wouldn't a famous classical violinist standing outside a subway station playing complex pieces perfectly get noticed? You would think. That brings us to the power of social proof, why reviews and testimonials matter for your business, and the potential effect on building trust and customer confidence.

Michael Danson | March 17, 2020 — 4 min read

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